AA/HC/1099 Richard D. Irwin, Inc. 1979 Hardcover Marketing; This fourth Ed. of International Marketing continues the form and context of earlier Ed.s with a broad conceptual focus on the marketing management problems, techniques and strategies necessary to incorporate the marketing concept into the framework of the world marketplace. (734 Pgs.) BOOK NEAR MINT ISBN: 0256021538 $37.95USD
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