Odyssey: Pepsi To Apple...a Journey Of Adventure, Ideas And The Future. SCULLEY, JOHN WITH BYRNE, JOHN A.
7275X1 Harper & Row, New York: 1988. 450 pages. Softcover. Good condition. The chronicle of one of the decade's most dramatic corporate turnarounds - written by the CEO who transformed a foundering Apple Computer into the country's top marketing powerhouse. Tells the story of the author's transition from sugar-water salesman at Pepsico, where at age 38 Sculley had been Pepsi-Cola's youngest president, to technopreneur. Includes photos and an Index. ISBN: 0060915277 $3.50USD Click here to order or message the dealer
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