14100 New York St Martin's Press 1993 Reprint ed. Hardback small, very good plus condition (in very good plus dustjacket). 161 pp. This unique self-help book shows how to apply the code of the ancient Japanese samurai soldier to modern salesmanship. The samurai did more than fight wars - he offered a lifetime of service to his lord, family and community. Thus your goal is not just to sell (a one-time event), but to serve your customer (who will return for repeat business, and help build up a powerful network of referrals). ISBN: 031208885X $14.00AUD
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